Magic Straight Perm has finally made its way to the U.S.!

Salon de vogue uses the “Liscio” Thermal Reconditioning Ionic Straightening System(tm). As featured in many American magazines today, Liscio is one of the most popular lines of Japanese hair straightening in Japan. It has specially formulated ingredients that help protect hair from heat damage and repair hair using protein treatments in conjunction with the ironing process.

The Japanese Magic Straight Perm process seals in the hair’s moisture and shine for a sleek look. After this process your hair remains soft and straight for about ten months. Rather than damaging the hair like the traditional straightening methods, the reconditioning process actually makes it healthier.

The Japanese Magic Straight Perm straightens frizzy, curly, or damaged hair and restores it to a smooth, straight and sleek condition. After the straightening process, there is no need to use a flat iron or blow dry. It will dry naturally straight with minimal use of hair products. The results are easy to manage hair that is permanently straight!

Softening- Not only can a service such as hair Straightening be used to make the hair straight but it may also be used by a hair designer to “Soften” extra strong hair. Softer hair has a bouncier effect and appears to have more natural movement then stiff strong hair. By using chemicals on the hair, the hair designer can control this for the client.

Price for Magic Straight at Salon de Vogue starts from $300-$500 where as it normally starts from $750 at other salons .The cost of retouches can very in price as well, depending on length density etc.

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Why Milbon?

Milbon creates hair products not just through R&D alone but, through close collaboration with its international professional salon customer base so that the customer will benefit from the stylists’ ability to use Milbon’s products for their specific needs. Milbon was the first manufacturer to receive Japanese governmental approval for its unique thermal reconditioning system. Milbon continuously strives to create and improve existing products that when used properly will help bring out your inner beauty so you will be more confident and self assured to take on life’s challenges.